Over the summer, Google dropped its ban on using personal data from services like Gmail to supplement browsing data accrued by DoubleClick – its subsidiary ad-creating service. So what does that mean for users and marketers alike going forward? Google can now use keywords from your Gmail account to more accurately target and serve programmatic ads around the web. Continue reading Google Can Now Personally Track You
Nothing works well. Everything works a little.
There is no one thing that I can directly control that will have a strong effect. Social media, flyering, tabling, promotional giveaways, you name it. None of them will individually have a noticeable effect. All of them? Might work okay. Continue reading What I’ve Learned Marketing to College Students
Using Papyrus font says so much about a brand. Mostly that it leans on a generic desire to seem “upscale” without actually committing itself to providing you with anything unique. Not the association you need when a potential customer is outside of your door. Continue reading Papyrus Font, It’s Time to Go. Please.
Over the past year or two, there has been a lot of buzz surrounding the rise of mobile browser usage. Some issues with this kind of excitement stick around, some don’t. But right now, whether this is a long-term trend or not, you’d better contact your web developers and get a mobile site together. Continue reading If You Haven’t Made Your Page Mobile Friendly Yet, Now’s the Time
It was when I was assigned to “send a client some KPIs of his campaign’s performance” that I realized that I had absolutely no idea what they meant. What did they want? What did the client want? Continue reading So What is a KPI, Anyway?
So I figure I should probably just start off by addressing the #1 interview question I’ve received at all of my past interviews for internships or work on campus.
“Why marketing?” Continue reading Why Marketing?
20 of my favorite ice breaker questions to better get to know yours truly!
Let’s ring them out… Continue reading Sorry, who?