Over the past 5 years or so, we’ve all seen a sharp decline in the quality of ads shown at the Super Bowl. Is it worth the investment? Continue reading “These ads suck.”
Every generation has its hipster. They are incredibly hard to distinguish in the moment, and it’s even harder to market to them. But, if you can find them and you’re able to figure out a way to connect with them, you’re a step ahead of the mainstream cultural shifts coming your way. Continue reading The Hipster: Volume 8
All summer I dreamt of the potential for an easy reporting platform like this. And while Google’s Beta of Data Studio is a massive leap in the right direction, there are still some small drawbacks. Continue reading Google Data Studio Review
Few things say Christmas like the image of a bright tree, a warm fire, stockings on the mantle, and…a glass bottle of Coke? Why is a bottle of Coca Cola such an iconic symbol of Christmastime? Continue reading How Did Coke Win Christmas?
On my trip home for Thanksgiving, one ad placement really stood out to me – ads for Snapchat’s new Spectacles on the base of my TSA bins. Are these ad placements really good for the brand? Continue reading Snapchat Spectacle Ads in TSA Bins?
Following the end of its subsidiary service, Vine, Twitter’s future looks more grim than ever. Now, ever since it was launched, Twitter has been the target of relentless forewarnings of its end, but why? Continue reading Twitter, it’s Time. Prepare the Viking Funeral.
Over the summer, Google dropped its ban on using personal data from services like Gmail to supplement browsing data accrued by DoubleClick – its subsidiary ad-creating service. So what does that mean for users and marketers alike going forward? Google can now use keywords from your Gmail account to more accurately target and serve programmatic ads around the web. Continue reading Google Can Now Personally Track You