All summer I dreamt of the potential for an easy reporting platform like this. And while Google’s Beta of Data Studio is a massive leap in the right direction, there are still some small drawbacks. Continue reading Google Data Studio Review
On my trip home for Thanksgiving, one ad placement really stood out to me – ads for Snapchat’s new Spectacles on the base of my TSA bins. Are these ad placements really good for the brand? Continue reading Snapchat Spectacle Ads in TSA Bins?
Following the end of its subsidiary service, Vine, Twitter’s future looks more grim than ever. Now, ever since it was launched, Twitter has been the target of relentless forewarnings of its end, but why? Continue reading Twitter, it’s Time. Prepare the Viking Funeral.
Over the summer, Google dropped its ban on using personal data from services like Gmail to supplement browsing data accrued by DoubleClick – its subsidiary ad-creating service. So what does that mean for users and marketers alike going forward? Google can now use keywords from your Gmail account to more accurately target and serve programmatic ads around the web. Continue reading Google Can Now Personally Track You
Over the past year or two, there has been a lot of buzz surrounding the rise of mobile browser usage. Some issues with this kind of excitement stick around, some don’t. But right now, whether this is a long-term trend or not, you’d better contact your web developers and get a mobile site together. Continue reading If You Haven’t Made Your Page Mobile Friendly Yet, Now’s the Time