Google Can Now Personally Track You

Over the summer, Google dropped its ban on using personal data from services like Gmail to supplement browsing data accrued by DoubleClick – its subsidiary ad-creating service. So what does that mean for users and marketers alike going forward? Google can now use keywords from your Gmail account to more accurately target and serve programmatic ads around the web. Continue reading Google Can Now Personally Track You

If You Haven’t Made Your Page Mobile Friendly Yet, Now’s the Time

Over the past year or two, there has been a lot of buzz surrounding the rise of mobile browser usage. Some issues with this kind of excitement stick around, some don’t. But right now, whether this is a long-term trend or not, you’d better contact your web developers and get a mobile site together. Continue reading If You Haven’t Made Your Page Mobile Friendly Yet, Now’s the Time